5 Reasons Why You Should Clean Your Email List?

 

Reasons of Cleaning Your Email List

Are you running email marketing campaigns but not satisfied with their ROI?

If so, it’s time to look over your email list hygiene first!

Email list hygiene is one of the essential factors which decide the success and the failure of an email marketing campaign.

Today It’s easy to acquire a list of thousands of subscribers but challenging to maintain its hygiene.

Though it’s tough, not impossible!

How?

“Email List Cleaning Process” is the answer.

It’s a process to identify and remove all invalid and inactive subscribers from your email list.

But the question is why one should clean his/her email list?

So, we are here with five reasons for cleaning an email list.

5 Reasons Why Should You Clean Your Email List

#1 Boost Email Deliverability

When we talk about email list cleaning reasons, how can we forget its celebrity?

Yes, I am talking about Email Deliverability!

It is a rate of placing your emails directly to the subscribers’ inbox rather than spam box.

The entire game of the success & failure of email marketing campaigns moves around it.

The higher the email deliverability rate, the higher the chances of doing things right, and vice versa.

If your business depends more on email marketing, be careful!

This factor either makes or breaks your entire business!

Once your email deliverability rate starts sinking, It will directly break your reputation in the eyes of your ISPs.

Ultimately, it will further sink your email deliverability rate! Sounds horrible, right?

Yes, it’s actually like a death spiral.

So, it’s recommended to start scrubbing your email list and make it healthy, which will boost your email deliverability rate like never before!

#2 Minimize Bounce Rate

Bounce rate is also an essential factor that exhibits the general health of your email list.

If you see a rising bounce rate, take it as a red signal!

Just stop wherever you are and check the hygiene of your email list now.

You will definitely find invalid, fake, and temporary email addresses in your email list.

Due to this garbage, the hard and soft bounce rate increases, leading to sinking your email deliverability rate and inboxing rates.

It will also impact the email delivery rate and senders’ reputation in the eyes of ISPs!

Due to this reason, ESPs now suspend such accounts if the bounce rate exceeds a standard bounce rate limit for a specific industry.

Email list cleaning is one of the most preferred ways people follow to resolve the increasing bounce rate.

#3 Safeguard Your Reputation

The importance of reputation in an online world is the same as our social world!

If you have a bad reputation in your society, it will badly impact your lifespan.

Similarly, if the undelivered emails, bounce rate and spam traps increase, nothing will safeguard your brand from getting a bad reputation till its existence.

It’s always recommended to clean your email list at particular intervals of time to prevent your brand from such problematic issues.

#4 Reduce Your Sending Costs

According to one research, email data degrades at 22% per annum due to various reasons.

Now, if your email list is not clean, you will continue to send emails to those whose email addresses are not existing right now or whose email addresses are not valid.

Due to this reason, you will not be able to reach out to the correct people you want.

Ultimately, your cost of sending emails will increase every time against the ROI you get from it.

Do you think it’s good for your business?

The answer is a big NO.

So, clean your email data regularly to reach your potential customers at the minimum cost.

#5 Boost Engagement Rates

Your email delivery rate and email deliverability rate are high; still, it doesn't mean that you are now clear!

One more factor you have left to check and it is “Engagement Rate.”

You might be successful in achieving an excellent inboxing rate, but what if people don’t even click on that email.

One important reason behind it is people might not be interested to hear you!

But is it possible?

Yes, it is possible if you have started sending emails without analyzing:

- Whose email addresses are active

- Whether the people in the list of your subscribers are actually interested in your products/services?

- Does the same person who has subscribed to your newsletter check your emails or not?

If you have no answers to the above questions, then it’s time to review your email list and clean it as much as possible.

Once you start working on a clean email list, your email engagement rates will boost like never before!

Wrap Up

Make an email list cleaning your habit!

Once you start following it regularly, you will be 100% rewarded for your time, money, and efforts in your email marketing campaign.

On the other hand, if we see its negative side, it's dangerous and cumulative that has the power to break your entire marketing campaign from the root.

So, clean your email list with the best email verification service providers in the market!

We at ListCleaningAdvice serve you the industry’s best email verifiers' reviews and ratings from our hands-on experience with them. Based on which you can easily choose one for your email list cleaning process.

In case of any query regarding this, you can ask your doubts in this forum, or you can also ask our representative through our 24/7 live chat support that you will find on our website.

Location: Redmond, WA 98073, USA

Comments

Post a Comment

Popular posts from this blog

What is Email List Cleaning?

Image
Email List Cleaning : Meaning Email address validation and cleaning is a process which safeguard an email marketing campaign from breaking down! It leads you directly to your recipients’ inbox rather than their spam box! It stops you getting email bounces and also the spam complaints. Ultimately, it boosts the email deliverability rates and reputation in the eyes of your ESPs (Email Service Providers) and ISPs (Internet Service Providers), and it will be the reason for your successful email marketing strategy. Nowadays, it’s very important to keep the list of email addresses healthy, hygienic, and warm if you want to be a successful email marketer and this can be achieved only through email list cleaning and validation process. It’s very easy to collect your potentials’ email addresses through lead magnet, but the real game starts after that only. When you get an email ID list, the first thing you need to perform is to clean that list by applying an email validation and verific
Read more

Role Based Email Addresses : Meaning, Examples, Advantages, and Challenges

Image
When a person gets the ball rolling on his/her own business, it’s not limited to having a good business place and building a powerful team. To maintain the current clients and convert the potentials into the final ones are also the part of the primary goal of a business unit. Proper communication channels play an important role to tap into the potential customers and to maintain a good relationship with your current client-base. In this technological era, email is one of the most essential communication channels used by the corporate for the same. Nowadays, medium and large size business units are adopting the concept of role-based email addresses to maintain the inbound email flow, and believe me it works well! Let’s understand what exactly the role based email addresses are! Meaning & Importance of Role Based Email Addresses It’s a type of email address which is not associated to an individual, but to a particular role in a corporate. Now, roles can be defined a
Read more

Catch-all Email : Meaning, Pros, Cons, and Its Validation

Image
  Today most corporate choose email as their primary communication channel And why not? It has nailed it! Though there are a ton of communication channels available in the market, email stands out as one of the most reliable and powerful channels in the corporate world specially! As per one research, 72% people prefer to send email to communicate with a company for the first time. Knowing the immense popularity of email, companies and digital marketers try to build strategies which let them communicate with their potential and existing customers through email smoothly and without any hindrance. One of such strategies is called “Catch-all Email” also know as “Accept-all Email” Let’s dive into this! Catch-all Email Server : Meaning & Importance As the name depicts the meaning, catch-all email servers catch or accept all the emails sent to a particular domain, no matter whether the specified email address is existing or not! Let’s understand this concept with one
Read more