Catch-all Email : Meaning, Pros, Cons, and Its Validation

 

Today most corporate choose email as their primary communication channel

And why not? It has nailed it!

Though there are a ton of communication channels available in the market, email stands out as one of the most reliable and powerful channels in the corporate world specially!

As per one research, 72% people prefer to send email to communicate with a company for the first time.

Knowing the immense popularity of email, companies and digital marketers try to build strategies which let them communicate with their potential and existing customers through email smoothly and without any hindrance.

One of such strategies is called “Catch-all Email” also know as “Accept-all Email”

Let’s dive into this!

Catch-all Email Server : Meaning & Importance

As the name depicts the meaning, catch-all email servers catch or accept all the emails sent to a particular domain, no matter whether the specified email address is existing or not!

Let’s understand this concept with one example:

You are running a manufacturing company and producing some products. One person wants to purchase some products from you and tries to communicate with the sales team of your company. Now, that potential customer gets the email address sales@yourdomainname.com from your website but by mistake he sends email to saels@yourdomainname.com. In general situation, he will not be able to send the email and purchase the products from you! But if your email server has been set up as a “Catch-all”, then the scenario will be different as you will be able to get that email although that potential customer made a mistake in writing the recipient's email address while sending email.

So, catch-all email account is a powerful tool if you don’t want to miss any single important email from your potential or existing clients, investors or any other person.

It makes sure that you are getting all the emails which are directed towards your domain.

Ultimately, your inbox will be fully reachable and you will not miss any single lead coming to your way!

This is the reason why most companies prefer to set catch-all email accounts

Downside of Catch-all Emails

Though catch-all email has their own great side, it plays a dangerous role for the marketers!

Catch-all emails increase the bounce rate for B2B marketers who are trying to tap into these businesses.

Moreover, it will damage the reputation of the marketers as well as email service providers, along with wasting their time and money!

The businesses which have setup the catch email accounts are surely able to get all the emails directed to their domains, but afterwards they can also reject all unwanted emails delivered to them and send them back to you which means your emails will be bounced!

Repeatedly sending emails to such catch-all email accounts will undoubtedly increase hard bounce rate at the end!

Once ESPs will come to know, it will put you on a blacklist.

Solution:

So, how to resolve this issue?

The answer is to process email list validation before performing email marketing activity

There are various email list cleaning service providers which verify and kick-off all the catch-all emails from the list and give you a clean email list that will be deliverable and safe-to-send.

So, I personally advise you to use such email validators to save your time and bucks spending for email marketing activities.

Which Email Verifier is Best For You?

Are you confused which email list cleaning tool is best-suitable to you?

Don’t worry! ListCleaningAdvice has got your covered!

It is an unbiased directory of email verification and validation tools consisting of the hands-on reviews and ratings of various email verifiers.

You can trust blind on their reviews and ratings as they don’t accept any paid listing of such tools.

Moreover, their team performs audits of each and every tool every 3 months and puts their practical experience in this directory.

This will surely make it easy for you to choose the best email list checker to identify catch-all emails from your list!