Today most corporate choose email as their primary communication channel And why not? It has nailed it! Though there are a ton of communication channels available in the market, email stands out as one of the most reliable and powerful channels in the corporate world specially! As per one research, 72% people prefer to send email to communicate with a company for the first time. Knowing the immense popularity of email, companies and digital marketers try to build strategies which let them communicate with their potential and existing customers through email smoothly and without any hindrance. One of such strategies is called “Catch-all Email” also know as “Accept-all Email” Let’s dive into this! Catch-all Email Server : Meaning & Importance As the name depicts the meaning, catch-all email servers catch or accept all the emails sent to a particular domain, no matter whether the specified email address is existing or not! Let’s understand this concept with...

When a person gets the ball rolling on his/her own business, it’s not limited to having a good business place and building a powerful team. To maintain the current clients and convert the potentials into the final ones are also the part of the primary goal of a business unit. Proper communication channels play an important role to tap into the potential customers and to maintain a good relationship with your current client-base. In this technological era, email is one of the most essential communication channels used by the corporate for the same. Nowadays, medium and large size business units are adopting the concept of role-based email addresses to maintain the inbound email flow, and believe me it works well! Let’s understand what exactly the role based email addresses are! Meaning & Importance of Role Based Email Addresses It’s a type of email address which is not associated to an individual, but to a particular role in a corporate. Now, roles can be defined a...