Role Based Email Addresses : Meaning, Examples, Advantages, and Challenges

When a person gets the ball rolling on his/her own business, it’s not limited to having a good business place and building a powerful team.

To maintain the current clients and convert the potentials into the final ones are also the part of the primary goal of a business unit.

Proper communication channels play an important role to tap into the potential customers and to maintain a good relationship with your current client-base.

In this technological era, email is one of the most essential communication channels used by the corporate for the same.

Nowadays, medium and large size business units are adopting the concept of role-based email addresses to maintain the inbound email flow, and believe me it works well!

Let’s understand what exactly the role based email addresses are!

Meaning & Importance of Role Based Email Addresses

It’s a type of email address which is not associated to an individual, but to a particular role in a corporate.

Now, roles can be defined as position, department, task, or anything else.

Role-based email IDs are generally handled by a group of people rather than individuals.

It means the emails sent to role-based email addresses are by many people involved in a particular department or group.

For Example: When we send an email to support@ email address, all 10 people who are part of the support team of a particular company will be able to access that email.

Moreover, its ownership also tends to be changed as and when the roles of employees change or employees leave the company due to any reason.

Generally, this kind of email addresses are not intended for personal use, that’s why it’s advisable not to have them for personal usage.

Definitely, role based email IDs look more professional than the regular email IDs

Examples of Role-Based (Professional) Email Addresses:

1. info@yourbusinessname.com
2. sales@yourbusinessname.com
3. support@yourbusinessname.com
4. contact@yourbusinessname.com
5. service@yourbusinessname.com
6. hello@yourbusinessname.com
7. care@yourbusinessname.com

This list is never ending as you can create ‘N’ number of role-based email addresses based on your requirements.

Not only this, but you as a business owner can also create your personal email IDs as yourname@yourbusinessname.com which shows that you are equal to your business. This creates a deep impact on the mind of your existing and potential customers.

So, this was all about the meaning, importance, and examples of role-based email addresses, but as you know every coin has two sides, let’s have a look at its poor side.

Challenges of Role-Based Email Addresses:

Generally, there are no disadvantages of role-based email addresses, but if we talk about it from a marketing point of view, it’s like a danger zone!

Do you want to know, how?

Let’s understand it!

If you are running an email marketing campaign and sending emails to role-based email addresses, it might be possible that many people who can access that role-based email ID will get notified when email will be received.

But do you think, each and everyone out of them will be interested to read it, or everyone will permit such email to receive in his/her inbox? - this is the biggest factor of decreasing email deliverability rate nowadays!

This is the reason why bounce rate, spam complaints, and spam traps increase!

So, now what can we do to resolve this problem?

The answer is to validate email addresses and get a clean email list.

This is a very simple formula to boost the success rate of your email marketing campaign like no other in your entire industry!

Wrap Up:

So, this was all about the role based email address, its meaning, examples, advantages, challenges, etc. Do you think that this article has added one more feather on your crown? Do let me know your thoughts on the same in the comments below.